About

Lira-Jenny Atanga (L-J), founder of Be The Light

Hi, I’m Lira-Jenny, but you can call me L-J.

Professional, entrepreneur, investor, and community leader. Founder of Be The Light, a personal development, empowerment, mentorship, and leadership brand.

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My Story

I have over a decade of experience in corporate leadership, Agile transformation, and helping organizations navigate change, along with experience in entrepreneurship, real estate, investing, and mentoring.

Be The Light began with a question from my own life. Growing up in Cameroon, I faced an important decision about my educational direction, one shaped by family input and a vote rather than a full understanding of the paths open to me.

What if young people could speak with professionals who had already walked the paths they were considering?

And what if that guidance were available not only to students, but also to adults navigating new chapters? That belief, that the right knowledge and the right people can expand what someone believes is possible, is the foundation of Be The Light.

Why “Be The Light”?
01

Clarity

Seeing possibilities you hadn’t recognized.

02

Direction

Support when your next step is uncertain.

03

Hope

Encouragement when you feel stuck or limited.

04

Opportunity

Resources, relationships, and possibilities.

05

Transformation

Moving from where you are toward who you want to become.

06

Impact

Helping others once you’ve found your own direction.

Our Mission

To inspire and equip individuals to intentionally design their lives through authentic stories, practical wisdom, meaningful relationships, and opportunities for growth.

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